One of the greatest aspects of technology is its ability to help people leap over its original intention. When 3M engineer Arthur Fry developed the Post-It, all he really wanted was a temporary bookmark for his church hymnal. When Tim Berners-Lee envisioned what ended up being the world wide web, all he really wanted was a way for academic researchers to exchange their work. He never envisioned a wholesale revision of how we get products, information, and services.