The reality is that IT is serious money – IDC estimates that the Internet of Things (IoT) market alone will hit $7.1 trillion by 2020![1] But a lot of that money is due to the IT industry practice of “lock-in” – trapping a customer into a proprietary technology and then charging high costs, in some instances up to 10X cost, for every component For some reason, customers object to having to pick one vendor’s approach, being subject to limitations – whether technological or otherwise, paying high markups for every incremental extension, then having to pay high switching costs for the next solution at end of life in five years or less.
